Chalkline announced a new product this week, offering its affiliates and operators a LIVE option for in-play staking games during major sports events. Chalkline LIVE has already been utilized by three clients as part of retention and acquisition campaigns.
With Chalkline LIVE Games, operators have a product that is perfect for new bettors. The option was created and tested to engage players of all types but works particularly well for newbies as it offers an educational starting point for in-play betting.
Details of the New Product
Land-based casinos and online operators can use Chalkline LIVE to provide turnkey contests that are educational and immersive during the largest sporting events. Features of the product include custom landing pages with pre-game info, real-time odds, and results plus live leaderboards.
The product also includes custom Freeplay Fan Points and scoring systems, winner celebration, and prize management. Operators can utilize an integration of offers before the event, during, and after.
Chalkline CEO and Co-founder, Daniel Kutslski, commented on the new product launch by stating: “As profitability takes on increased importance in the US online sports betting market, many operators are radically shifting course to more targeted customer acquisition and retention strategies. Freeplay remains one of the brightest spots in the acquisition, and it drives VIP, retail activation, and top-of-the-funnel lead generation.”
Kutslski pointed out further that LIVE freeplay games have real-time staking capability and it offers a nice opportunity for operators that want to engage VIP players and educate players on in-play betting to do so. Both online and retail events can be utilized.
Past Chalkline LIVE Events
Chalkline has already covered a few events and plans to continue offering its LIVE product whenever a major sporting event occurs. In the past, the company has focused on the Super Bowl, NCAA Basketball, March Madness, UFC, and the Masters.
Upcoming events for Chalkline LIVE include the Kentucky Derby, NFL Draft, and additional UFC fights. Once an operator utilizes Chalkine LIVE for events, it opens up an immersive opportunity for players. Bettors are provided with in-play education with a chance to review real-time markets and take part in live leaderboards.
The company creates localized options for individual states in the United States, making it easy for operators to customize the product for bettors in a particular area. The end goal is for operators and affiliates to acquire customers and retain them via various free-play gaming options.
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